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Rice & Black Soybean

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Although the phrase is nonsense, it does have a long history. The phrase has been used for several centuries by typographers to show the most distinctive features of their fonts. It is used because the letters involved and the letter spacing in those combinations reveal, at their best, the weight, design, and other important features of the typeface.

During the 1500s, a printer adapted Cicero’s text to develop a page of type samples. Since then, the Latin-like text has been the printing industry’s standard for fake, or dummy, text. Before electronic publishing, graphic designers had to mock up layouts by drawing in squiggled lines to indicate text. The advent of self-adhesive sheets preprinted with “Lorem ipsum” gave a more realistic way to indicate where text would go on a page.
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